In a primary yr that resulted in a 71-53 NCAA Match Spherical of 32 loss to Alabama in 2023, new Maryland coach Kevin Willard had complaints. Loads of them.
He was fast to inform anybody who would pay attention how significantly better issues had been within the Massive East, the league he had simply left after 12 seasons at Seton Corridor. The scheduling, the journey, the emphasis on school basketball above all else.
Willard had points with the Massive Ten’s schedule and journey conditions, which might solely worsen when USC, UCLA, Oregon and Washington formally joined the convention, however it did not increase alarms early on the best way possibly it ought to have. Many Maryland boosters and athletic division staffers had been already used to coping with comparable complaints from Mark Turgeon, Willard’s predecessor, who often complained concerning the college’s resolution to go away the basketball-fabled Atlantic Coast Convention for the Massive Ten in 2014.
The hope was that Willard would settle in on the Massive Ten college and get it again on monitor to the heights of the Gary Williams period that resulted in a 2002 nationwide championship.
In hindsight, although, Willard’s comparisons to the Massive East ought to have been an indication. Over the subsequent two years, there have been constant whispers that Willard wasn’t significantly completely satisfied at Maryland and was pissed off that the perceived “basketball college” did not dedicate extra sources to his program. All of it got here to a head in an unsightly, greater than week-long public saga that lastly ended late Saturday evening when Willard marked his return to his beloved Massive East as Villanova’s new head coach.
Maryland is now with out an athletic director and males’s basketball coach on March 30 with the switch portal in full swing. The “Crab 5” that made it to a Candy 16 may all be gone from subsequent yr’s roster, with guards Ja’Kobi Gillespie and Rodney Rice anticipated to obtain appreciable exterior curiosity.
How did we get right here? It’s a story of cash, inside friction over the place sources had been devoted and a person who may by no means appear to be satiated.
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Nearly as quickly as Villanova fired Kyle Neptune after three seasons, Willard’s identify popped up as a practical candidate for the place. Teaching carousel season may be stuffed with smokescreens and faux curiosity to construct leverage, however from the start sources inside school basketball circles believed there was one thing actual brewing between the 2 events.
Willard was requested concerning the risk in a media availability earlier than Maryland’s first-round sport towards Grand Canyon and used the chance to publicly embarrass his present employer.
“I must make basic modifications to this system. That is what I am centered on proper now. That is why in all probability a deal hasn’t obtained accomplished as a result of I need to see — I must see basic modifications accomplished. I would like this program to be nice. I would like it to be one of the best within the nation, I need to win a nationwide championship, however there’s issues that want to vary.
Whenever you’re at a spot for 3 years and you set your coronary heart and soul into it, you form of sit there and say okay, wait a second for us to be actually profitable X, Y and Z wants to vary, in the beginning,” Willard stated. “I must guarantee that we’re the place we’re with NIL and rev share will not be the place we have been with NIL over the previous two years. We have been one of many worst, if not lowest, in NIL within the final two years. In order that’s in the beginning.
“I additionally should make a basic change the place I can do the issues that I need to do with my program. I needed to spend an additional evening in New York this yr to have fun Christmas with my workforce and I used to be informed that we won’t try this as a result of it is too costly. So I do not understand how we is usually a top-tier program and I can not spend one further evening in New York as a result of it is too costly.”
The Christmas anecdote was particularly petty, the results of a simmering feud with then-deputy AD Colleen Sorem, who has since taken over as interim AD in a transfer that particularly rankled Willard. Sorem, who ran the day-to-day operations of the division beneath Evans, as soon as informed me, “There’s simply not sufficient cash within the pie. I fear about income. I fear about workers. I fear about preserving our workers and with the ability to fill slots after they open.” Sorem’s job was to stability the funds, evoking ire from Willard when she turned down his requests together with an additional evening in New York.
Willard’s feedback that day proved to be a Rorschach take a look at for Maryland followers. Some had been deeply upset that Willard aired the varsity’s laundry in public, pouring kerosene on an already tense state of affairs inside the athletic division. Others, together with some distinguished basketball boosters, championed Willard’s battle for extra sources, believing that outgoing AD Damon Evans, who has since left for SMU, did not do sufficient to assist Willard.
Evans, a former Georgia soccer participant, knew how essential males’s basketball was to Maryland and its fanbase but in addition believed soccer success was crucial to its long-term standing — regardless of admitting privately to at the least one distinguished booster he knew Maryland would by no means win a nationwide championship in soccer, although may win one in basketball.
Surveying a altering school sports activities ecosystem, Evans believed the soccer program needed to be viable if Maryland had been to be included in any long-rumored breakaway into a brilliant convention. He needed basketball to achieve success, wanted it to be so, but when Maryland was actually going to beat its long-standing monetary issues, soccer was the trail.
“Soccer generates 80 to 90 % of TV income,” Evans informed me in a earlier interview. “In order that massive billion-dollar contract from our multimedia rights companions, loads of that is attributed to soccer. That does not imply that basketball will not be vital as a result of it is tremendous vital right here; basketball makes some huge cash right here. However we have to perceive what drives what.
“What drives convention realignment? TV companions, soccer and market. That drives school realignment.”
Willard had legitimate NIL complaints even when his declare that Maryland had the bottom NIL within the convention was wildly inaccurate. Maryland spent within the neighborhood of $3 million in NIL for this yr’s roster which might put it “within the decrease a part of the highest half of the Massive Ten,” in line with Harry Geller, the founding father of Maryland basketball collective Turtle NIL. Geller stated Evans not being extra closely concerned in making an attempt to assist Maryland basketball’s NIL state of affairs deeply pissed off Willard, who was upset on the administration’s inaction.
“It was form of loopy that the entire NIL for the basketball program fell on me and (former Nautica chairman) Harvey Sanders and some others, all unpaid retired guys,” Geller informed CBS Sports activities. “When Brian Ullmann turned concerned issues obtained higher, however we had been manner behind at that time.”
Willard needed a much bigger piece of the $20.5 million income share, highlighting a battle that’s brewing on school campuses throughout the nation as an April settlement of Home v. NCAA looms. With soccer applications anticipated to get the majority of the income share, it has left basketball coaches like Willard pissed off at their share of the pie.
Maryland, nonetheless, was prepared to present Willard $4.5 million in income share even earlier than he publicly demanded extra, in line with sources, which might be the second-highest quantity for a Massive Ten males’s basketball program behind solely Indiana. The expectation is that almost all of the high-major males’s basketball applications can be within the $2 million-$4 million vary in income sharing, placing Maryland above all however a handful of applications. After all Villanova, and not using a FBS soccer program, can and can use extra of its income share on basketball, with the expectation it may spend upwards of $6 million.
There was optimism inside Maryland within the days main as much as Friday’s Candy 16 sport towards Florida that Willard would keep after the varsity supplied him a contract that may make him one of many prime 10 highest-paid coaches in school basketball, in line with a number of sources. When pressed on the Kevin Sheehan Present on Tuesday, Willard stated “As of proper now, I am staying.” There was apparent instability inside the college and not using a everlasting AD however with Ullmann, the right-hand man of faculty president Darryll Pines, straight coping with Willard, Maryland believed it had met all of its basketball coach’s calls for.
That optimism, nonetheless, quickly turned to frustration that Willard was not negotiating in good religion and could be leaving for Villanova regardless. That each one the general public complaints had been merely an try and construct a case for a choice he had already privately made.
“He performed us like a drum,” Maryland booster Barry Gossett, whose identify adorns the forthcoming $52 million, 44,000-square foot basketball efficiency middle, informed CBS Sports activities.
Gossett’s affect is all over the place at Maryland, from the Barry P. Gossett Director of Athletics place to the Barry and Mary Gossett Middle for Tutorial and Private Excellence, which he donated $21.5 million to fund in 2018. The previous College of Maryland system regent, who has donated upwards of $50 million to his alma mater’s athletic division, stated he was “as extraordinarily dissatisfied as one might be” over how Willard dealt with his departure and the robust state of affairs it left the varsity in trying to find a brand new basketball coach with out an athletic director.
“So far as I am involved with Kevin leaving, I feel it is good,” Gossett stated. “It was simply chaos.
“Willard prompted extra chaos. It wasn’t good for the remainder of the division.”
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After an 87-71 loss to Florida to finish Maryland’s season, Willard was pummeled with questions on whether or not he’d be taking the Villanova job. He informed reporters, “I do not know what I am doing.”
“I have not talked to my agent, I have not talked to my spouse,” Willard stated. “I made a promise to this workforce that I used to be gonna simply concentrate on this workforce and that is all I’ve accomplished. I’ve an agent, I am certain he is speaking to individuals as a result of that is what brokers do, however I do not know.”
Nonetheless, later that evening, Willard informed at the least one particular person near him “I am out of right here.” He met with Villanova on Saturday and formally knowledgeable Maryland round midnight that he was leaving, ending a weeklong standoff. It was a end result weeks within the making regardless of Willard’s public feedback saying in any other case.
“We took a really proactive and aggressive method to retain Coach Willard, providing a major contract extension and wage improve, new workers, and one of many highest revenue-share budgets within the B1G Convention,” Maryland stated in a press release about Willard’s departure. “We had lengthy and considerate conversations about this system and shared the identical imaginative and prescient for Maryland Basketball. Ultimately, he made the selection that he felt was greatest for him and his household. On behalf of all of Terrapin Nation, we thank Coach Willard and his household for his or her service and need them effectively.”
🏀 Willard’s teaching résumé
Class | File | Seasons | NCAAT Appearances | Greatest End |
---|---|---|---|---|
Total D-I HC File | 335-249 | 18 | – | – |
Maryland | 65-39 | 3 (2022-25) | 2 (2023, 2025) | Candy 16 (2025) |
Seton Corridor | 225-161 | 12 (2010-22) | 6 (2016-19, 2022) | First Spherical |
Iona | 45-49 | 3 (2007-10) | – | – |
Willard’s exit marked a disappointing conclusion to a season that reinvigorated the Maryland fanbase which fell in love with star freshman Derik Queen and the remainder of the “Crab 5.” Queen delivered maybe the largest second of this NCAA Match on a buzzer-beater shot that knocked out Colorado State to ship the Terrapins to their first Candy 16 in almost a decade. It ought to have been a time of super pleasure for the Maryland fanbase however Willard’s more and more apparent dalliance with Villanova overshadowed all of it to some extent he was booed by followers forward of the Florida sport.
Did Derik Queen journey? Proof, specialists cut up on Maryland’s thrilling buzzer-beater vs. Colorado State
Kyle Boone

Willard tried to play the sufferer on the finish, complaining of a state of affairs of his personal making, “I perceive followers are going to be pissed as a result of I am in limbo and this and that. I get it. Like, I am form of pissed, to be sincere with you, as a result of i did not anticipate to be on this state of affairs.”
When requested whether or not he would change something about how he dealt with a state of affairs that evoked justified vitriol from Terps followers on the finish, Willard was defiant.
“Nope,” the outgoing Maryland coach stated. “In no way.”
The timing of Willard’s departure places Maryland in a precarious place. And not using a everlasting AD and a roster ripe for poaching, time is of the essence for the Terrapins to discover a resolution. The college is able to commit vital sources — from income sharing to teaching salaries — to seek out the precise particular person to steer this system. It was — and nonetheless is — one of many prime basketball jobs within the nation, the form of place the place you may win a nationwide championship and have top-of-the-line home-court environments wherever contained in the Xfinity Middle. Maryland has a 65.8 win share because the 2014-15 season, its first within the Massive Ten, which ranks thirty sixth nationally and sixth within the convention in that span.
In what has been the ugliest week for Maryland hoops in latest reminiscence, with the upcoming days crucial for the way forward for this system, there are some who nonetheless see a silver lining to Willard’s infantile antics.
“I feel this obtained the eye of the highest administration about what we actually must do to run a prime basketball program,” Geller stated, “so ultimately, that’s good.”